Free tool
Cost per day calculator
The price tag is a moment — owning something is years. Enter what you paid and how long you'll keep it, and see what it really costs you per day, month and year. Or compare a cheap option against a durable one.
Runs entirely in your browser — nothing you enter is sent or stored. No account, no cookies.
The honest math
How cost per day is calculated
One purchase, spread over the time you actually keep the thing:
cost per day = (purchase price − resale value) ÷ (years of use × 365.25)
The resale value matters more than most people think: a well-kept item that you sell on isn't an expense of its full price — only of the difference. That's also why durable things with a resale market often beat cheap ones that end in the bin.
Worked examples
| Item | Price | Kept for | Resale | Cost per day |
|---|---|---|---|---|
| Phone | 1,200 | 3 years | 200 | ≈ 0.91 |
| Espresso machine | 600 | 8 years | 0 | ≈ 0.21 |
| Winter jacket | 250 | 5 years | 0 | ≈ 0.14 |
| E-bike | 3,500 | 6 years | 800 | ≈ 1.23 |
Cost per use: for things you don't use daily
A suit worn twice a year and a pair of everyday sneakers can cost the same per day — and wildly different amounts per use. Enter your uses per week above and the calculator adds the cost per use ("cost per wear" for clothes). It's the better lens for jackets, tools, sports gear and anything occasional.
Frequently asked
How do I estimate how long I'll keep something?
Use your real replacement rhythm, not the item's theoretical lifespan. If you've bought a new phone every three years for a decade, three years is your number. Honest inputs make honest numbers.
Cheap or durable — which is actually cheaper?
Flip on the compare mode above. Divide each option's net price by its lifespan: the 90 boots replaced yearly cost more per day than the 400 pair that lasts seven years. Buying cheap twice is the expensive way to own things.
What about running costs — electricity, insurance, repairs?
This calculator deliberately shows the purchase spread only. For the full picture per item — including what to set aside for the replacement — that's exactly what the whaaat app does, continuously.
Is this calculator private?
Completely. It runs in your browser; nothing is sent, stored or tracked. Same promise as the app: your money is nobody's business but yours.